Where to Buy the BLACKPINK Heritage Collection in Seoul: Hapjeong, Insa and Myeongdong Store Guide
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Travel collage showing Hapjeong, Insadong, and Myeongdong shopping areas with Korean heritage-inspired objects for a BLACKPINK collection store guide.
SEOUL GUIDEThe BLACKPINK Heritage Collection celebrates the group’s 10th anniversary through a collaboration with MU:DS, the cultural merchandise brand connected to Korea’s national museums. For fans visiting Seoul, the key question is not only what the collection includes, but where it can be purchased offline and which store fits most naturally into a travel itinerary.
YG SELECT has officially named three Seoul stores for offline sales: theSameE Hapjeong, theSameE Insa, and theSameE Myeongdong. Online presales are scheduled to begin on August 8, 2026, while offline sales are scheduled to begin in September 2026.
As of August 4, 2026, the product pages have not opened. The official announcement confirms the online sales channels and September offline sales, but it does not confirm an exact offline release date, store-by-store inventory, product limits, or product-specific shipping restrictions. Check the latest YG SELECT and theSameE notices before traveling.
1. What Is the BLACKPINK Heritage Collection?
The collection marks BLACKPINK’s first 10 years through products inspired by Korean cultural objects and traditional design. It is a collaboration between BLACKPINK and MU:DS rather than a standard concert-merchandise release.
The official announcement presents seven product types:
- A Korean-style wind chime
- A bandaji-inspired storage box
- A moon-jar object
- A traditional folding fan
- A comb-shaped norigae keyring
- A spoon-and-chopstick set
- A soju glass
These descriptions are based on the official promotional announcement. Final product names, materials, measurements, prices, purchase limits, packaging, and shipping restrictions should be checked on the product pages after sales open.
2. Official Sale Dates and Channels
Online presale: August 8, 2026 at 09:00 KST
Announced online stores: YG SELECT KR, EN, JP, and CN
Offline sales: From September 2026
Announced Seoul stores: theSameE Hapjeong, theSameE Insa, and theSameE Myeongdong
The official announcement is embedded below so that the original images, account name, post date, and sales information remain connected to YG SELECT. The images have not been downloaded or reuploaded to this blog.
The embedded post below is the original Korean announcement from YG SELECT. It confirms the collection concept, online sales channels, and the announced Seoul offline stores.
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— YG SELECT (@ygselect) July 31, 2026
"μκ°μ΄ μμ¬ κ°μΉκ° λλ€. - Heritage, Where Time Becomes Value."
λΈλνν¬κ° μμ μ¨ μ§λ 10λ μ μκ°μ κΈ°λ ν΄
MU:DSμμ νμ μΌλ‘ μ 보μ΄λ ν€λ¦¬ν°μ§ 컬λ μ μ μ§κΈ λ°λ‘ λ§λ보μΈμ.
π’ νλ§€μ² μλ΄
π YG SELECT SHOP (KR / EN… pic.twitter.com/P914pZsKV4
Source: YG SELECT official X account. Product availability and shipping conditions may change after the product pages open.
The phrase “from September 2026” does not establish that every store will begin selling the collection on September 1. It also does not guarantee that all seven products will be available at all three locations.
3. Quick Comparison of the Three Seoul Stores
| Store | Address | Current General Hours | Useful Subway Gateway | Best For |
|---|---|---|---|---|
| theSameE Hapjeong λμΈμ ν©μ |
6-3 Huiujeong-ro 1-gil, Mapo-gu, Seoul μμΈ λ§ν¬κ΅¬ ν¬μ°μ λ‘1κΈΈ 6-3 |
10:30–20:00 | Hapjeong Station, Lines 2 and 6 | YG-focused fan travel and the Hapjeong area |
| theSameE Insa λμΈμ μΈμ¬ |
3F, Annyeong Insadong, 49 Insadong-gil, Jongno-gu, Seoul μμΈ μ’ λ‘ꡬ μΈμ¬λκΈΈ 49, μλ μΈμ¬λ 3μΈ΅ |
10:30–20:00 | Anguk Station or Jonggak Station | Traditional culture, crafts, palaces, and souvenir shopping |
| theSameE Myeongdong λμΈμ λͺ λ |
4F, T.Avenue, 60 Myeongdong-gil, Jung-gu, Seoul μμΈ μ€κ΅¬ λͺ λκΈΈ 60, T.Avenue 4μΈ΅ |
10:30–20:30 | Myeongdong Station or Euljiro 1-ga Station | First-time visitors, central shopping, and hotel access |
The operating hours above were shown in an official theSameE post published in April 2026. Event days, private events, temporary closures, and collection launch arrangements can change normal hours.
4. theSameE Hapjeong
English name: theSameE Hapjeong
Korean name: λμΈμ ν©μ
Address: 6-3 Huiujeong-ro 1-gil, Mapo-gu, Seoul
Korean address: μμΈ λ§ν¬κ΅¬ ν¬μ°μ λ‘1κΈΈ 6-3
Current general hours: 10:30–20:00
Useful station: Hapjeong Station on Lines 2 and 6
Hapjeong is the most natural choice for fans who want the store visit to feel like part of a YG-focused trip. The store is near the YG Entertainment building and can be combined with cafΓ©s, restaurants, Mangwon, Hongdae, or a Han River walk.
From Hapjeong Station, search λμΈμ ν©μ or paste the Korean address into Naver Map or KakaoMap. The store is not directly attached to the subway station, so use a live walking route instead of relying on an old exit recommendation.
Choose Hapjeong if: the YG connection is part of the experience, you are already visiting western Seoul, or you plan to continue to Hongdae or Mangwon.
Do not assume: that the largest YG-related location will automatically receive the largest BLACKPINK allocation. No store-specific inventory information has been announced.
5. theSameE Insa
English name: theSameE Insa
Korean name: λμΈμ μΈμ¬
Address: 3F, Annyeong Insadong, 49 Insadong-gil, Jongno-gu, Seoul
Korean address: μμΈ μ’
λ‘ꡬ μΈμ¬λκΈΈ 49, μλ
μΈμ¬λ 3μΈ΅
Current general hours: 10:30–20:00
Useful stations: Anguk Station on Line 3 or Jonggak Station on Line 1
Insa is the most thematically appropriate branch for this collection. The products draw from Korean heritage objects, while Insadong is one of Seoul’s main districts for crafts, traditional souvenirs, tea houses, galleries, and cultural shopping.
From Anguk Station, walk toward Insadong-gil and continue to the Annyeong Insadong complex. From Jonggak Station, approach from the southern end of Insadong. Once inside the complex, go to the third floor.
Choose Insa if: you want to combine the BLACKPINK collection with traditional crafts, palace sightseeing, Bukchon, Jogyesa Temple, Ikseon-dong, or a tea-house visit.
The location is inside a multi-level commercial complex, so do not confuse the building’s general opening with guaranteed theSameE access during a private event or launch restriction.
6. theSameE Myeongdong
English name: theSameE Myeongdong
Korean name: λμΈμ λͺ
λ
Address: 4F, T.Avenue, 60 Myeongdong-gil, Jung-gu, Seoul
Korean address: μμΈ μ€κ΅¬ λͺ
λκΈΈ 60, T.Avenue 4μΈ΅
Current general hours: 10:30–20:30
Useful stations: Myeongdong Station on Line 4 or Euljiro 1-ga Station on Line 2
Myeongdong is the easiest choice for many international travelers. The district has hotels, currency-exchange counters, cosmetics stores, department stores, restaurants, airport-bus stops, and long shopping hours concentrated in a walkable area.
Search for T.Avenue λͺ λ or theSameE Myeongdong rather than relying only on a general Myeongdong shopping-street pin. The store is on the fourth floor of the building at 60 Myeongdong-gil.
Choose Myeongdong if: you are staying in central Seoul, want to shop without a separate fan-travel journey, or need an easy branch to revisit if stock is not available on the first attempt.
Myeongdong can become extremely busy in the afternoon and evening. A weekday opening-time visit may be easier than arriving after dinner, especially during a new merchandise release.
7. Which Store Is Best for Your Seoul Itinerary?
The best store depends on where you are already traveling. Do not cross Seoul only because one branch appears more likely to have stock. Until YG SELECT publishes branch-specific information, all three should be treated as announced sales locations rather than guaranteed inventory points.
| Your Seoul Plan | Best Branch | Why |
|---|---|---|
| YG-focused fan day | Hapjeong | Closest connection to the YG Entertainment area |
| Palaces, crafts, and traditional Seoul | Insa | The heritage theme fits naturally with Insadong |
| First Seoul trip or central hotel stay | Myeongdong | Convenient shopping district with two useful subway approaches |
| Need to revisit after a stock check | The branch closest to your hotel | Reduces wasted travel if inventory changes |
A collector planning to buy a fragile moon-jar item or a larger storage box should also consider how the product will be carried back to the hotel. A central branch may be more practical than carrying a large package across multiple subway transfers.
8. Can International Fans Buy Online?
The official announcement lists YG SELECT KR, EN, JP, and CN as online sales channels. This confirms that the collection is planned for more than one regional storefront.
However, the announcement does not confirm that every product can be shipped to every country. It also does not confirm whether an overseas resident can order through a particular storefront and use a Korean hotel, friend’s home, forwarding service, or other domestic address.
The official announcement confirms that KR, EN, JP, and CN online stores will sell the collection. It does not yet confirm international delivery for each item or whether an overseas resident can use a Korean domestic delivery address. Check the country selector, shipping notice, address rules, and item restrictions after the product pages open on August 8, 2026.
Large, fragile, or breakable products may have different delivery rules from small accessories. General YG SELECT store policies should not be treated as proof that every Heritage Collection item will be eligible for the same shipping destinations.
After the pages open, check the following before completing payment:
- Whether the product appears in your regional YG SELECT store
- Whether your destination country can be selected
- Whether the product has an international-shipping exclusion
- Whether a Korean domestic address is accepted on that storefront
- Whether a Korean phone number is required for domestic delivery
- Shipping cost and estimated dispatch date
- Quantity limits and cancellation rules
- Import taxes, customs charges, and damage procedures
9. Stock, Shipping, and Visit Warnings
A store being named in the announcement does not guarantee that every product will remain available throughout September. Limited quantities, delayed deliveries, item-specific release dates, queue controls, and early sellouts are possible.
- Do not travel before the exact offline release date is announced.
- Check the official store account on the morning of your visit.
- Do not assume all three stores have identical inventory.
- Do not assume staff can reserve an item by direct message or phone.
- Confirm purchase limits before asking other travelers to buy additional units.
- Check the package size before using the subway with luggage.
- Ask before opening, photographing, or handling display products.
- Keep entrances, escalators, stairs, and payment lines clear.
- Do not photograph other customers or staff without permission.
- Keep the receipt and inspect fragile items according to store instructions.
Travelers planning hotel delivery should ask the hotel whether it accepts packages before check-in, large boxes, fragile merchandise, or parcels addressed in English. Hotel acceptance is a separate issue from YG SELECT’s order system.
10. Final Buying Checklist
- Confirm the August 8 online launch time in your time zone.
- Check whether the item appears in the KR, EN, JP, or CN store you plan to use.
- Verify product-specific international shipping and domestic-address rules.
- Wait for the exact September offline sale date before visiting a store.
- Check which of the three Seoul branches has announced the item.
- Save the Korean store name and address in Naver Map or KakaoMap.
- Confirm temporary opening hours and event-entry rules.
- Plan how to carry or store large and fragile products.
- Keep an alternative branch in mind, but do not assume it has stock.
- Use only official YG SELECT and theSameE announcements for final decisions.
For a dedicated YG fan trip, Hapjeong is the most meaningful choice. Insa fits the Korean heritage theme and can be combined with traditional shopping and palaces. Myeongdong is the easiest branch for many first-time visitors and travelers staying in central Seoul.
The safest plan is to choose the store that already fits your itinerary, confirm its collection inventory shortly before visiting, and avoid building an entire Seoul day around an item whose offline stock has not been announced.
Official references: YG SELECT’s BLACKPINK Heritage Collection announcement and theSameE’s official store address and operating-hours post.
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